{"id":950,"date":"2021-12-21T10:24:00","date_gmt":"2021-12-21T08:24:00","guid":{"rendered":"https:\/\/digiquery.com\/?p=950"},"modified":"2022-02-09T10:27:03","modified_gmt":"2022-02-09T08:27:03","slug":"the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2","status":"publish","type":"post","link":"https:\/\/digiquery.com\/ro\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\/","title":{"rendered":"The everlasting business dilemma: long-term vs short-term orientation\u202f"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media-exp1.licdn.com\/dms\/image\/C5612AQFmUCn1dpJIxQ\/article-cover_image-shrink_720_1280\/0\/1640085107533?e=1649894400&amp;v=beta&amp;t=QI-KB3tcSSJh5fb2WBCiUagkjZlhboQki4_JppcT1Y0\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I\u2019ll start by saying that&nbsp;this result surprised me big time! I could have bet that Romanians scored&nbsp;high on short-term orientation. I was assuming this is&nbsp;based on the learnings from&nbsp;<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6874306007464505344\/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6874306007464505344%29\">my&nbsp;previous article<\/a>&nbsp;stating that&nbsp;we are not&nbsp;that&nbsp;great at managing uncertainty,&nbsp;as a nation.&nbsp;We&nbsp;like things to be certain,&nbsp;while&nbsp;the future&nbsp;&#8211;&nbsp;and mostly&nbsp;the&nbsp;long-term future&nbsp;&#8211;&nbsp;is probably one&nbsp;of&nbsp;the most uncertain things in life. &nbsp;<\/p>\n\n\n\n<p><strong>But life is also full of surprises and here is one:&nbsp;we score 52 on long term orientation scale, where 0 is total short term and 100 is total long-term<\/strong>. This score makes us quite balanced. &nbsp;<\/p>\n\n\n\n<p>A long-term oriented culture is characterized by values that are pragmatic and future oriented, like persistence, adaptability and the desire for rewards.&nbsp;Members of such cultures respect traditions and social obligations, willingly sacrificing current benefits for higher future gains.&nbsp;People representative of&nbsp;short-term oriented cultures&nbsp;are looking less towards&nbsp;the future,&nbsp;focusing&nbsp;more&nbsp;on&nbsp;the past and&nbsp;the&nbsp;present. They show very high interest into gaining immediate benefits with very limited desire to sacrifice any current benefit for&nbsp;a&nbsp;future&nbsp;(and, therefore, uncertain)&nbsp;gain. &nbsp;<\/p>\n\n\n\n<p><strong>Behavior #1:<\/strong>&nbsp; within short-term oriented companies, targets are very ambitious&nbsp;and&nbsp;people want to achieve as much as possible with minimum effort. The ability to plan is limited, but this is compensated by an opportunistic approach and a fast reaction to close the opportunities in the marketplace. Not being future oriented, there is a low interest in anticipating trends, and&nbsp;the management&nbsp;rather relies&nbsp;on past successes&nbsp;that tries&nbsp;to replicate. &nbsp;<\/p>\n\n\n\n<p><strong>How to deal with this behavior:<\/strong>&nbsp;spotting opportunities and win them quickly to achieve ambitious targets is not wrong, on the contrary, it is something that most of us want&nbsp;to accomplish. What you may want to&nbsp;also&nbsp;consider&nbsp;in this situation&nbsp;is not to jeopardize long-term sustainability of your business because of too much&nbsp;opportunism. This&nbsp;may lead, in time,&nbsp;to the dilution of your brand reputation and&nbsp;to diminished&nbsp;value that you bring to the market.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To be sustainable, a company needs to make a difference in the marketplace.&nbsp;On the long term.&nbsp;&nbsp;You can start by asking yourself&nbsp;what is the difference you want to make, as a business? What is it that you want to achieve in x&nbsp;number of&nbsp;years? Clearly express this as your aspiration for the future.&nbsp;Even more, this should guide your team when making decisions,&nbsp;without compromising&nbsp;too&nbsp;much the opportunistic state of mind that made&nbsp;your company successful&nbsp;in the first place. &nbsp;<\/p>\n\n\n\n<p><strong>Behavior #2:<\/strong>&nbsp;I believe that long-term orientation in&nbsp;Romanian&nbsp;commercial companies&nbsp;generally conclude&nbsp;into&nbsp;un-diligent&nbsp;business&nbsp;planning, as the environment is very fluid and you simply cannot plan thoroughly&nbsp;enough.&nbsp;On the other hand, I believe that long-term orientation is an escape from the short-term execution where you are forced to be active, engaged and decisive.&nbsp;Even if&nbsp;for some it is far easier to be hopeful and believe in&nbsp;the best&nbsp;future&nbsp;scenario, I\u2019ve seen many teams that&nbsp;took this approach&nbsp;without any objective&nbsp;data&nbsp;to back&nbsp;them&nbsp;up this, only to be disappointed when&nbsp;proven&nbsp;wrong. &nbsp;<\/p>\n\n\n\n<p><strong>Takeaway:<\/strong>&nbsp;don\u2019t take for granted&nbsp;the&nbsp;long-term plans. Ask questions, try to understand the details, the assumptions that were used, by whom, who takes responsibility&nbsp;and&nbsp;for what. Only after understanding the details, you will be able to evaluate the feasibility of the plan. Leave room for&nbsp;future&nbsp;changes, but also try to focus the team on taking control of the execution, by showing people what are the elements that could be controlled. This is a discussion that is better ran in a coaching manner, as many of us try to avoid clear responsibilities because of fear of failure and need to be helped to deeply change our mindset. &nbsp;<\/p>\n\n\n\n<p><strong>Behavior 3: company vision and mission are clearly stated. 3-5 years aspirations that are translated&nbsp;into numbers,&nbsp;people&nbsp;who&nbsp;know&nbsp;that&nbsp;they are not&nbsp;written in stone&nbsp;and can&nbsp;change as market changes, but they&nbsp;still play the role of&nbsp;good guidance for short-term execution. Stock options or success plans for key people. Short-term realistic, but ambitious business plans. Motivating rewards for the&nbsp;employees&nbsp;to achieve targets, which leads to having them&nbsp;constantly&nbsp;focused on exploiting the opportunities in the market.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>What to do in this situation?&nbsp;Don\u2019t change anything! This is the right balance&nbsp;of&nbsp;short vs long term&nbsp;focus. Priceless!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Reference: \u201cThe Psychology of the Romanian People\u201d, by Prof Daniel David<\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019ll start by saying that&nbsp;this result surprised me big time! I could have bet that Romanians scored&nbsp;high on short-term orientation. I was assuming this is&nbsp;based on the learnings from&nbsp;my&nbsp;previous article&nbsp;stating that&nbsp;we are not&nbsp;that&nbsp;great at managing uncertainty,&nbsp;as a nation.&nbsp;We&nbsp;like things to be certain,&nbsp;while&nbsp;the future&nbsp;&#8211;&nbsp;and mostly&nbsp;the&nbsp;long-term future&nbsp;&#8211;&nbsp;is probably one&nbsp;of&nbsp;the most uncertain things in life. &nbsp; But life [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The everlasting business dilemma: long-term vs short-term orientation\u202f - DigiQuery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digiquery.com\/ro\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The everlasting business dilemma: long-term vs short-term orientation\u202f - DigiQuery\" \/>\n<meta property=\"og:description\" content=\"I\u2019ll start by saying that&nbsp;this result surprised me big time! I could have bet that Romanians scored&nbsp;high on short-term orientation. I was assuming this is&nbsp;based on the learnings from&nbsp;my&nbsp;previous article&nbsp;stating that&nbsp;we are not&nbsp;that&nbsp;great at managing uncertainty,&nbsp;as a nation.&nbsp;We&nbsp;like things to be certain,&nbsp;while&nbsp;the future&nbsp;&#8211;&nbsp;and mostly&nbsp;the&nbsp;long-term future&nbsp;&#8211;&nbsp;is probably one&nbsp;of&nbsp;the most uncertain things in life. &nbsp; But life [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiquery.com\/ro\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DigiQuery\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T08:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-09T08:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiquery.com\/wp-content\/uploads\/2022\/02\/long-term.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dania Selaru\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dania Selaru\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/\"},\"author\":{\"name\":\"Dania Selaru\",\"@id\":\"https:\\\/\\\/digiquery.com\\\/#\\\/schema\\\/person\\\/bbb86fe7335138f42881088c0ce25312\"},\"headline\":\"The everlasting business dilemma: long-term vs short-term orientation\u202f\",\"datePublished\":\"2021-12-21T08:24:00+00:00\",\"dateModified\":\"2022-02-09T08:27:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/\"},\"wordCount\":884,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digiquery.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digiquery.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/long-term.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/\",\"url\":\"https:\\\/\\\/digiquery.com\\\/ro\\\/the-everlasting-business-dilemma-long-term-vs-short-term-orientation-2\\\/\",\"name\":\"The everlasting business dilemma: long-term vs short-term orientation\u202f - 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