Tech Sales Simulation Bootcamp
4 Days of Real-World Sales Sparring Practice
The promise: Elevate your B2B tech sales skills by engaging in realistic scenarios alongside seasoned executives.
Modules:
- The Discovery Call – 1st of April 2025
- The Pitch – 15th of April 2025
- The Negotiation – 29th of April 2025
- The Executive Encounter – 6th of May 2025
Program price: 2480 EUR + TVA

Why attend?
Are you looking to enhance your core B2B sales skills, such as negotiation, closing, and based on trust and mutual respect?
Do you struggle to confidently navigate complex sales situations or interact with high-level clients?
Are you looking for ways to utilise AI to improve your sales performance as if it were the personal assistant you’ve always needed?
Are you keen on enhancing your strategic thinking regarding sales opportunities and planning?
Do you struggle to translate sales theory into practical, real-world application?
Do you feel less than ready for the challenges and complexities of real-world B2B sales?
Do you need to improve your adaptability and resilience in the face of changing markets and setbacks?
Do you want to advance your sales career and become a more valuable professional?
The promise
Elevate your B2B sales skills in just four days at our exclusive Sales Simulation Bootcamp. Experiment in realistic, high-stakes sales scenarios alongside seasoned executives with a combined 100+ years of experience, gaining invaluable insights and personalized feedback. This immersive program, held in an exquisite location, will equip you with the strategies and confidence needed to close high-value deals and achieve lasting sales success.
- Executive-Level Access: Master the art of approaching and engaging C-suite decision-makers.
- Integrate AI in your work: Develop crucial AI literacy that will empower you to achieve more with less effort.
- Targeted Research: Learn effective strategies for researching and understanding key executives.
- Needs Identification: Develop skills to uncover and articulate the true needs of high-value clients.
- Deal Qualification Mastery: Confidently qualify deals to focus on the most promising opportunities.
- Persuasive Presentations: Craft and deliver compelling presentations that resonate with executive audiences.
- Complex Deal Negotiation: Navigate intricate negotiations with skill and achieve favorable outcomes.
- Crisis Management Expertise: Develop strategies for effectively managing challenging and unexpected situations.
- High-Value Deal Closing: Gain the confidence and techniques to close complex, high-value deals.
- Relationship Building: Forge lasting, mutually beneficial relationships with executive clients.
- Strategic Influence: Become a trusted advisor and strategic influencer within your client’s organization.
- Improved C-Suite Engagement: Employees will be better equipped to approach and engage high-level executives, leading to stronger relationships and increased deal flow.
- Enhanced Lead Qualification: More effective research and needs identification will result in higher quality leads and more efficient use of sales resources.
- Increased Deal Win Rates: Mastery of deal qualification and negotiation will translate to a higher percentage of closed deals and increased revenue.
- Larger Deal Sizes: Employees will gain the skills to navigate complex negotiations and close larger, more profitable deals.
- Reduced Sales Cycle Length: Improved efficiency in research, qualification, and negotiation will shorten the sales cycle, leading to faster revenue generation.
- Stronger Client Relationships: Focus on relationship building will foster long-term partnerships and repeat business.
- Improved Sales Team Performance: Overall sales team performance will improve as individual skills and confidence increase.
- Increased Sales Revenue: Ultimately, the combination of these benefits will drive increased sales revenue and profitability
- Enhanced Company Reputation: Stronger client relationships and successful deal closures will enhance the company's reputation in the market
- Greater ROI on Sales Investments: Investing in this training will yield a strong return through improved sales performance and increased revenue
Facilitators
Who should attend?
For sales, pre-sales, and delivery professionals, including project managers, working with enterprise customers, this program offers a significant opportunity for growth. It’s the perfect fit for teams looking to close bigger deals and win more enterprise-level business.

Why is our program different?

Learn directly from a real enterprise client, Mihai Petrov, gaining invaluable insider perspectives.

Benefit from three seasoned consultants’ extensive enterprise C-level sales and delivery experience, Dania Selaru, Doina Binig and Irina Vijoli

Hands-on practice with AI tools and use cases to enhance all stages of the sales cycle.

Practice and fine tune skills with immersive, real-world enterprise sales scenarios. Each day starts with a recap of key theory concepts then immerses in a guided sparring session.

Gain targeted expertise for navigating complex enterprise deals and organizations.

Incorporates practical knowledge from salespeople who:
– adapted and overcame several market shifts in the last 20 years
– achieved budgets up to 60 mil EUR
– lead over 20 teams from 5 to 30 sales professionals in IT and Telecom

Integrates concepts from psychology to facilitate understanding and persuading customers and peers.
Logistics
When?
1, 15, 29 April & 6 May
Where?
Kultur 21, Str. Carol Davila 21 Cotroceni, Sector 5, Bucharest
Program price
2480 EUR + TVA
Module Outline

Day one of the program plunges participants into the crucial first encounter with a C-level executive.
We’ll dissect the critical elements of making a powerful first impression, from pre-meeting research and strategic preparation to crafting a compelling opening and establishing credibility. The morning focuses on understanding the executive mindset, identifying their key priorities and tailoring your communication to resonate with their specific needs.
The afternoon shifts to practical application, with participants engaging in realistic simulations of initial meetings, receiving expert feedback on their approach, and refining their ability to build rapport and establish a foundation for a successful long-term relationship.
This immersive experience provides a safe space to practice and master the art of engaging C-suite executives, setting the stage for closing high-value deals.

Main Topics
- Dealing with different personalities
- Active listening
- Identify the needs
- Qualifying the need
- Using GenAI as an assistant for research and preparation
- Get the next meeting

Day two centers on crafting and delivering impactful presentations to the same C-level executive encountered on day one.
The morning lays the theoretical groundwork, delving into advanced communication skills, including structuring a compelling storyline, mastering effective body language, and leveraging AI tools to enhance presentation design and delivery. Participants will learn how to tailor their message to resonate with the executive’s specific priorities and present data in a clear and persuasive manner.
The afternoon transitions to practical application, where participants will prepare and deliver presentations based on the initial meeting. Expert feedback will focus on content, delivery, and overall impact, providing valuable insights on how to refine their presentation skills and confidently pitch to high-level decision-makers. This hands-on experience ensures participants leave equipped to create and deliver presentations that capture attention, build credibility, and drive deal progression.

Main Topics
- The 7 Cs of communication
- Being assertive
- Story telling
- Managing stress
- Using AI for impactful presentations

Day three tackles the intricate art of negotiating complex enterprise deals.
The morning session dives deep into the theoretical underpinnings of successful negotiation, covering key strategies, effective teamwork dynamics, and the critical process of defining a winning negotiation strategy. Participants will learn how to anticipate and handle objections with grace and confidence, while mastering techniques for reaching mutually beneficial agreements.
The afternoon provides a crucial opportunity to put theory into practice. Each participant will engage in two distinct negotiation simulations, experiencing both the sales role and the buyer role. This dual perspective provides invaluable insight into the motivations and tactics of both sides, allowing participants to hone their negotiation skills, adapt their approach, and develop a deeper understanding of how to achieve successful outcomes in complex enterprise deal negotiations.

Main Topics
- Preparing the strategy, teamwork and responsibilities
- Negotiation and persuasion tactics
- Managing objections
- Decision making
- Using GenAI for anticipating customer's objections and the most tactful responses

Day four brings the program full circle, culminating in a final one-on-one interaction with a high-level executive.
This session provides participants with the opportunity to demonstrate the skills and knowledge they’ve acquired throughout the program. Beyond the sales call itself, day four also focuses on crisis management. Participants will explore strategies for navigating challenging situations, mitigating risks, and maintaining composure under pressure.
The morning will cover theoretical frameworks for crisis communication and resolution. The afternoon will then immerse participants in realistic crisis scenarios, allowing them to practice their decision-making and problem-solving skills in a safe environment. This final day not only reinforces the core sales skills learned but also equips participants with the ability to handle unexpected challenges, a crucial skill for success in the dynamic world of enterprise sales.

Main Topics
- Using AI to perform scenario planning and assess crisis recovery tactics
- Emotional & Stress Regulation (Autoregulation)- emotional resilience, tolerance of uncertainty, cognitive restructuring
- Critical Thinking & Decision-Making Under Stress
- Creativity & Innovation in High-Stakes Situations
- Leadership & Communication in Crisis
- Resilience-Building Habits