3 advisors sharing 50+ years of management experience ready to augment your team

We put at your service our hands on experience in management positions across a variety of companies – from startups to mid-size and multinationals, from IT to Big4.

Doina Binig

Strategy Advisor
Transformation Coach
Doina has more than 25 years of experience and accomplishments in top management positions (Strategy Vice-President, Chief Operating Officer, Chief Financial Officer, Senior Manager in Big 4), at national and regional level.

She managed complex strategic and transformation projects, locally and abroad, with great organizational culture impact and major performance improvements, in the IT industry and the energy sector.
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Dania Șelaru

Management Advisor
Sales Coach
With over 23 years of experience in sales and management in some of the most dynamic markets in Romania, IT and telecommunications, Dania has spent more than half of her career in IBM Romania and Telekom, holding relevant management positions. She has successfully led various teams, from small ones, consisting of several sales representatives, to multi-disciplinary teams of over 200 employees.

2016 was the year in which she moved from corporate to entrepreneurship, acting as a management adviser and sales coach for small and medium businesses. Her aim has been to enable these companies to scale-up in a sustainable manner.
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Irina Vijoli

Business Growth Advisor
Digital Transformation Expert
Actively involved in assisting Romanian companies to innovate and create sustainable added value in an international context, Irina proposes various custom growth strategies and is a passionate promoter of information technology as a development engine.

She has been working in the field for over 18 years, collaborating with reputable brands like IBM and Microsoft, contributing to the construction and promotion of top technological solutions both in Romania and in Europe. In this context, she has helped over 100 companies to grow on the local market or to expand internationally.
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Our Philosophy



continuously evolving business community, supporting value creation to the benefit of both companies and their people.


team up with entrepreneurs and their teams to implement personalized business solutions with the agility fast-growing companies expect.

Core Beliefs


Self Actualization











We care about HOW we achieve performance, not ONLY to perform, in supporting entrepreneurs, their employees and communities to thrive.